Features Inc
Brows and Beauty

Over-plucked, faded, un-even, fair or thinned out brows? That’s life, but with cosmetic tattooing you can restore and enhance what nature gave you, or even out-do nature and get what you’ve always wanted.

The procedure can be life-changing for people, eliminating the daily grind of makeup application. Unsteady hands, eyesight issues, Alopecia sufferers, or those undergoing chemotherapy love the results, as do people of all ages who recognise that our faces need the balance of eyebrows.


More than just brow.

As well as cosmetic tattooing of eyebrows, the lip border, and areola, here at Features Inc we offer expertise in a range of other beauty treatment options. Skin needling and plasma skin tightening are treatments designed to promote cell renewal and hence a more youthful, vibrant skin.

We provide expert advice on advanced dermal skincare using the Nimue range. Complement your brow treatments with the amazing Yumi Lash Lifts, and your eyes will be your feature for sure! Spray tanning, waxing and tinting – maintenance but of an exceptional standard at Features Inc. 

We are also delighted to bring you a monthly appearance medicine clinic by Nicole from BloomSkin.


Hi, I’m Amelia.

With a background in beauty therapy, I was drawn to the more detailed work of cosmetic tattooing: the results and changes I saw in clients who had this procedure were so positive, I decided to specialise in the field. I am internationally trained in microblading, eyeliner and lip tattooing, and continue to remain as up to date as possible by attending regular workshops and conferences, which means you have the very best and latest techniques available in the Bay of Plenty.

I have extensive skills and knowledge in techniques used for permanent and semi-permanent eyebrow application, a keen eye for symmetry and aesthetics, and over a decade in the beauty industry. Working closely with my clients to achieve the results they want is my passion. Rest assured, you are in safe and skilled hands with me.


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